The Pope: Twitter Master?

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Talk about a headline that I did not anticipate writing.

Yesterday morning, as I woke from a sleepy haze after a Saturday night of Halloween movies and LSU crushing Florida’s dreams, I ran across one of the best tweets that I’ve seen in quite some time.

As the New Orleans Saints geared up to play the Jacksonville Jaguars, the Saints were gifted a win before the game even started. The Pope tweeted his typical Sunday morning secular message using #Saints.

The Saints went on to win, 13-6. The Gardner Minshew-led Jaguars never even had a chance to win the game.

For those unfamiliar with the workings of Twitter, there has been some changes in the past few years in how things are presented. This includes a small picture of a logo or symbol next to specific hashtags. This adds a lot to the visual presentation, and is not a feature that can be used by just tweeting from a phone.

A lot of people are saying that the Pope (or his social team) has no idea how Twitter works and that he needs to correct this. I, however, disagree. The Pope is using Twitter perfectly.

Is it sad that the Jags were a victim of circumstance here? Definitely. But this whole thing is well worth it. Just browse the comments on the original tweet for incredible commentary.

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